Reframing Conflict As Collaboration
Author: Kendra Wormald, Reg. CASLPO Speech Language Pathologist
Date: Wednesday, September 03, 2025
Table of Contents
Fear of Rejection and Escalation
Being Uncomfortable with Being Uncomfortable
Lack of Confidence
Cultural and Background Conditioning
Passive Response
Aggressive Response
Assertive Response
Why We Avoid Conflict
When given the choice, most people would choose to stray away from conflict. They perceive it as uncomfortable, emotionally draining, intimidating and even see it as a threat. These beliefs and emotions may be rooted in:
Fear of Rejection and Escalation
The thought of bringing up a disagreement may be associated with fear that the relationship will fall apart or in the very least will become less stable than it was before. You may decide to avoid conflict because of your fear that it will make things worse. The downside to this is that nothing changes, if nothing changes. By avoiding, you are accepting.
Being Uncomfortable with Being Uncomfortable
Sometimes the topic of discussion isn’t what deters these conversations but rather the emotion that comes along with it. The body’s response to feelings of tension, frustration and at times awkwardness may look like an increased heart rate, sweaty palms and shorter breaths which can all feel uncomfortable. The issue with avoidance often comes with postponing the inevitable conversation which can perpetuate the issue, increase tensions, passive-aggressiveness, reduce clear and respectful communication and take away from productivity and connection in social and professional settings. Which ‘uncomfortable’ would you rather experience?
Lack of Confidence
If you don’t feel confident in the skills you have and your rationale behind your disagreement or opinions - it’s going to make this conversation even harder. Often our thoughts impact our communication behaviours. If you think “I’m going to freeze up, ramble and not use the right words” - odds are that this may actually happen. Through this article you’ll learn strategies for approaching these conversations so you can feel confident despite not knowing how someone else will respond.
Cultural and Background Conditioning
In several cultures and households, speaking up can be frowned upon and seen as disrespectful. What we learn at a young age is often engrained in us and contributes to our behaviours and actions later in life, but this doesn’t have to define you; you have the power to change your directory.
Communication Styles
Communication styles aren’t always consistent across different contexts in life. If you demonstrate passiveness in the work setting it doesn’t mean you’re defined by that. You can learn, grow and evolve in your communication style. Reflect on the following qualities, which have you experienced and where?
* We’ll be only focusing on the following three core communication styles.
Passive Communication
You prioritizes others’ needs over your own
You come across as agreeable but you feel resentful later on
You avoid eye contact, opt for looking at the ground or shifting eye gaze quickly
You use extra words and speak around the issue
You avoid expressing your needs
You struggle to say no
You apologize when it’s not needed
You diminish your own skills and knowledge
Aggressive Communication
You interrupt and speak over others
You aren’t interested in others’ opinions or ideas
You use forceful, demanding and hurtful language (should, must, always)
You use intense eye contact and closed off posture
You blame others
You use volume to reinforce of point
You aren’t willing to compromise
Assertive Communication
You express your needs, feelings and opinions respectfully
You use “ I statements” (e.g. I feel ____ when you _____)
You use open body language and use effective eye contact
You are open to hear others’ perspectives, opinions and emotions
You allow equal space to speak and listen
You remain calm
You recognize others’ right without compromising your own
You are open and receptive to feedback
Assertive communicators listen to understand, not to respond. Give pause prior to responding and allow time to process. Practice effective breathing while listening and speaking to regulate your emotions and impulsivity to react out of emotion. Your intention should be to hear and understand the other person.
Case Scenario Application
Observe how each communication style responds to the same conflict situation. Which one resonates with how you’d likely respond?
Conflict Scenario: You and your coworker Jim are assigned a project. You agreed on weekly meetings to discuss progress and brainstorm ideas however Jim often either cancels last minute or arrives late. You decide to say something.
Passive Response
You: “Oh it’s okay, I guess we can skip this week.”
Tone: Avoidance, acceptance
Likely Outcome: Jim continues to be late and doesn’t give you a respectable amount of notice and assumes you’ll be fine with it in the future.
Aggressive Response
You: “Jim! This is ridiculous. You’re ALWAYS late and don’t care about my time. It’s impossible to get any work done when I’m assigned with you!”
Tone: Blaming, emotionally charged
Likely Outcome: Jim becomes defensive and yells back telling you how ridiculous it is that you’re not understanding and comments on how you don’t ever have plans so pushing the meeting isn’t a big deal.
Assertive Response
You: Jim I noticed that our scheduled meetings have been delayed or cancelled several times. I value your input and collaboration and want to stay on track with deadlines. Can we agree to meet consistently? I’m open to discussing the schedule if there’s another time that works better for both of us and/or maybe we can shift the meetings into a virtual platform.
Tone: Respectful, considerate, direct, solution-focused
Likely Outcome: Increases Jim’s understanding of the impact of his actions, Jim feels valued and is open to continuing the discussion to solve the issue. Jim communicates that traffic at 5:30pm is very unpredictable coming from downtown Toronto, so you agree to meet online instead.
The assertive communicator is focused on the overarching shared desire of doing well on the assignment rather than focusing on blame.
Reframing Conflict and Confrontation
Conflict doesn’t need to be a battle or something to be feared. Instead it should be seen as an opportunity for collaboration, growth and building stronger relationships.
Conflict Defined: A disagreement or difference.
Confrontation Defined: The act of addressing and facing a disagreement, opinion or issue directly.
In these definitions, there isn’t an explicit negative connotation present. However, we still see these things as being negative. Consider viewing these definitions with a different perspective:
Conflict Redefined: An opportunity to uncover needs, clarify values and collaborate to strengthen relationships.
Confrontation Redefined: A tool for clear and respectful communication that addresses the direct issue and promotes understanding.
With these new perspectives, conflict and confrontation can be seen as a positive and natural experience that can be used as a growth opportunity.
Assertive communicators focus on the issue. It’s not you vs. the other person but rather both of you against the problem. It’s not about winning but rather about finding a resolution.
Fact vs. Fiction
Consider challenging your current beliefs about conflict:
Fiction: Conflict is dangerous and it’s better to avoid the situation.
Fact: Conflict is a natural part of interaction and a healthy opportunity for growth and understanding.
Fiction: Confronting someone will ruin our relationship.
Fact: Honesty and respectful communication can strengthen your trust and connection.
Fiction: Conflict is always a negative thing.
Fact: Conflict can ignite creativity, collaboration and novel solutions.
Fiction: Emotions in conflict are a sign of weakness.
Fact: Expressing and acknowledging emotions is a strong suit and can strengthen understanding.
Fiction: Confrontation is a bad thing and will lead to escalation.
Fact: Confrontation can lead to constructive dialogue when approached calmly and with curiosity.
Fiction: Avoiding conflict is easier and keeps everyone happy.
Fact: Avoidance can prolong the issue and increase resentment and tensions that may bleed into other areas.
Assertive Communication Affirmations
How you speak to yourself and what you believe about yourself as a communicator and general beliefs around communication can impact your behaviours. Consider the following affirmations the next time you prepare for a conflict conversation:
(ChatGPT, 2025; Kahn, 2023)
“I trust myself to handle difficult conversations.”
“Listening doesn’t mean sacrificing my perspective.”
“I honor my needs as much as I honor others’.”
“My voice matters and deserves to be heard.”
“I can express my thoughts without fear of judgment.”
“I can speak directly and respectfully.”
“It’s safe to ask for what I need.”
“It’s okay to say no when something doesn’t serve me.”
“I communicate with clarity and calmness.”
“I can speak my truth without apology.”
“I can hold my ground and stay flexible at the same time.”
“Being honest is a gift to myself and others.”
“I can set boundaries with confidence.”
“I trust my words to be enough.”
“I’m allowed to take up space in conversation.”
“Being clear is kind.”
Conclusion
Experiencing conflict and confrontation is a natural and common aspect of various relationships. How you approach conflict will impact this relationship whether by promoting growth and understanding or by reducing trust and respect. Conflict isn’t a bad thing but rather a tool to transform differences into constructive outcomes.
References
Center for Clinical Interventions. (2019). Assertiveness. https://www.cci.health.wa.gov.au/resources/looking-after-yourself/assertiveness
ChatGPT, personal communication, August 14, 2025
Khan, A. F. (2023). Top 70 affirmations for assertiveness. Online Life Guide. https://onlinelifeguide.com/affirmations-for-assertiveness/Online Life Guide
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